There comes a moment in every woman's life when it's more prudent - n
ot to mention far more elegant - to conceal, rather than to reveal.
So I know I won't be the only woman on the wrong side of 40 to welcome the latest sea change in the fashion world.
Gone are the low-cut tops and the acres of flesh of recent years. Now what we have instead are ankle-skimming dresses (preferably with long or three-quarter-length sleeves), midi skirts, Downton Abbey-esque high-neck blouses and a general air of demureness.
It's a look that has even been paraded on the red carpet by the likes of Oscar nominee Alicia Vikander, and fellow actresses Carey Mulligan and Keira Knightley, in conservatively-cut gowns which, at most, show a glimpse of shoulder.
The ultimate 'new modesty' mascot, though, has to be the Duchess of Cambridge, insists celebrity stylist Alex Longmore, who has dressed the likes of Jodie Kidd, Jerry Hall and Claudia Schiffer.
'You only have to look at Kate Middleton in her long black lace Alice Temperley gown to realise that she oozes sex appeal in the most subtle of ways,' says Longmore. 'Celebrities used to dress revealingly to get noticed - now it's about dressing without the flesh factor.'
Independent fashion and retail analyst Sandra Halliday, editor of trendwalk.net, has noticed a similar style shift in the High Street, too.
As a result, 'modest wear', as it's been dubbed, is one of the fastest-growing fashion sectors.
THE HIGH-NECK DRESS
THE ANKLE GRAZER
THE WAIST ENHANCER
THE SHEER SLEEVES
THE LACE LAYERS
THE KNEE HIGHS