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2019-08-10 17:08:53共724人围观



  Innovation。 It’s easy to talk about it — it’s probably one of your department’s key goals or built into your company’s mission statement — but it’s not so easy to do。 It’s even ha

rder to make it a habit in your day-to-day workflow。 As an innovation consultant and entrepreneur, I was recently given a sneak peek at a new book on innovation called A Beautiful Constraint。 In short, it teaches you to take your constraints — budget, time, resources, whatever — and make them work for you in your quest for innovation。 It sounds simple, and in many ways it is。 Electrified by the read and brimming with inspiration for the new year ahead, I’m suggesting four easy ways to up your innovation game。

  创新。谈论一下倒是挺容易的,也许就是部门目标之一或公司的任务计划,但实行起来一点都不容易呀。甚至还比把它成为你每天的习惯更困难。作为一名创新咨询师和企业家,笔者最近看了一本书名为A Beautiful Constraint。简而言之,这本书教导人们如何约束自己——包括预算,时间,资源,等等,并让它们在你需要创新的时候起作用。听起来很简单,不过在很多方面也的确很简单。受到了本次阅读的灵感触动,笔者建议这4种让你产生创造力的方法。

  1.Turn “can’t” into “can if”

  1 把“不能”变为“可能”

  Problems make us feel paralyzed。 When you meet a roadblock, it’s natural to throw your hands up and want to walk away。 But next time you find yourself brainstorming on something and saying “We can’t because…” try starting the sentence “We can if…” instead。


  Here’s an example: Recently, my business Never Liked It Anyway made a venture into creating its own content。 We needed an army of talented writers。 Immediately, we waved the “We can’t because we don’t have money” flag。 It didn’t serve us very well。 Then, we shifted to thinking about options: “We can if… we identify talented, aspiring writers and offer them mentorship instead,” and “We can if… we align them to our vision of ousting Cosmopolitan magazine and invite them to be part of that journey!”

  举个例子,最近,我的专栏Never Liked It Anyway冒险地增设了内容,我们需要许多有才的写手。很快的,我们举了“我们不能找到人因为我们没有资金”的白旗。这让我们的感觉都不会。然后我们转换了思维方式:“我们能够做到如果……我们找到了有才的,有激情的作家,并为他们提供培训来补偿。”或“我们能够做到如果……我们把他们与我们的大都会杂志的理念联合起来,并要求他们成为其中的一员!”

  Simple, right? We now have five talented writers on our team, and we’re growing fast。


  2.Access your assets

  2 获得资产。

  Ownership is becoming an antiquated concept, replaced by the shared economy。 Companies like Zipcar, Netflix, Songza, Rent the Runway, and Dropbox have smashed ownership into oblivion。 This “access” mode of thinking should apply to your business assets and resources, too。 Rather than thinking about what assets you own, consider what assets you can access。

  所有权已经是一个过时的概念了,已经被分享经济所取代。诸如Zipcar, Netflix, Songza, Rent the Runway还有Dropbox这些公司都已经把公司的所有权粉碎得遗忘了。这个“通行证”的思维模式也应该应用在商业资产和资源之中。与其计算自己拥有多少资产,还不如考虑你能获得的资产有多少。

  3.Ask impossible questions

  3 提出不可能的问题。

  Weirdly, in the context of innovation, impossible questions are more useful than hard questions。

  Impossible questions collide the scale of your ambition with the problem itself。 This turbocharges creativity and catapults us into problem solving mode instantly。


  4.Put constraints on yourself

  4 严格约束自己。

  We’re not always up against constraints。 In some parts of our working lives, we actually have it pretty good。 Ironically, this can be a challenge in itself and often results in us moving slowly and less creatively against our problem。


  The solution? Put constraints on yourself。 That’s right: Deliberately limit your time, budget, or resources。 I’m in the process of launching a podcast series。 Each week, I watched it slide off my task list and land on next week’s to-dos。 Then, I decided to put a constraint on myself: Just spend 15 minutes each day working toward this goal。 Of course I have 15 minutes to invest in this project every day! In five days, I made more progress than I had in the previous five weeks。 Progress begets progress, and now the project has momentum of its own。


  So there you have it: four easy ways to up your innovation game。 Most importantly, remember that innovation is a habit。 The more you practice it, the easier this way of thinking, and being, becomes。 Next time you encounter an innovation-crushing roadblock, allow yourself to feel the frustration — and even a sense of resignation。 But then challenge yourself to overcome it and to actually embrace its limitation。 A Beautiful Constraint may sound like an oxymoron, but therein lies its challenge and effectiveness。


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